The Story of My Design

When I started the process of rebranding, I knew that I am dealing with one of the most powerful brands in the world. The five Olympic rings represent the five continents of the world, united by Olympism. On the other hand, I was thinking that I was rebranding the MUSEUM OF OLYMPIC which was not necessarily about the sport. Through my research and reading the history of the Olympics I got to understand the "Spirit of Olympics” so I decided to rebrand the museum based on the Olympic values, purposes, mission, and stories of people. The mission of the Olympics is "to build a peaceful and better world in the Olympic Spirit. The goal of the Olympic Movement is to contribute to building a peaceful and better world by educating young people through sports practiced without discrimination of any kind and in the Olympic spirit.